Serious When It Counts
We don't take ourselves too seriously but we do take our social mission very seriously.
Our collection drops feature minimalist styles and have a certain edginess to them that come off as quiet, yet confident.
What We Bring to the Table
We offer sustainable clothing for men that is made right here in the United States. Each of our collections tell a story. All of our designs, patterns and fabrics help shape these narratives.
Our brand emphasizes the importance of living life to the fullest, and helping others along the way.
We are planning on working with local artists to create collections that inspire people to do good. Each artist that we work with will receive 5% of sales from their given collection, and another 5% will go to their favorite charitable cause.
"Wear an idea. Change the World."
The bull symbolizes strength and power.
The bricks represent barriers.
Have the courage to overcome what is holding you back.
Stop hoping and start doing.